Dr. Prasant Mishra is the CEO of South Asia Management Association. He is a renowned academician who has rich experience gained from the fields such as Media, Publication, Advertising and Academic Writing and the experiences from these fields enabled him to get insights into the various functions of a business. He has successfully carved his niche as the Chairman of SAMA and is continuously zeroing in on the business strategies for furthering the vision of the SAMA. He is spearheading the Business Development and Operations departments of the office in India. He is now actively involved in identifying locations and propagating the objectives of SAMA in order to set up the Chapters of SAMA not only across the country but also the world.